The wonderings and wanderings of Dakin and Company

Tag: Social Media
[Blog entry written for NananTravel] Luxury trains redefine excellence and adventure There’s a soft knock on the door of your cabin. You’re gently pulled out of your smiling dreamland into the morning sunlight. You roll over on your plush mattress, the thick cotton sheets wrapping softly around your rested body, and lift your cheek off the fluffy pillows. “Come in,” you whisper loudly. A smiling attendant slides your door open, carrying a tray with a steaming coffee plunger, two coffee cups and an assortment of baked goodies. The sharp, sweet smell of the freshly roasted coffee delights your senses as you welcome the new day. Outside the landscape is flashing by in bright greens and blues and yellows. You get excited about the new places you’re going to discover today as you pour yourself and your lover/spouse/partner/friend a welcome cup of morning brew. Where are you? The answer is simple....
[Article I wrote to promote Kinfundi] It is annual bonus time but with the current state of economic affairs in South Africa, some companies might not have performed as well as they’d hoped. This does not mean that employees have not been working extremely hard, and now it is possible to reward them in a very unique way. Education means liberation. And the current education crisis has put a big spotlight on education affordability. The fact remains that South Africa’s economy is not strong enough to offer free education and therefore the onus falls on parents, who more often than not cannot afford tertiary education for their children. As a bonus to employees, companies can join Kinfundi, invest a small amount into this education savings benefit and continue with monthly contributions as part of their employee benefits offering.  Kinfundi is a new type of fringe benefit that employers can offer...
Kinfundi decided to launch a social media campaign to highlight the women behind their education savings product. I interviewed these amazing individuals, shot the footage and edited them into these clips. I also created teaser clips for Instagram. Here are the five women and their stories: This is the story of Nosi Memani, the person who planted the idea that started Kinfundi. We call her Kinfundi's First Lady.  Katrien is the Digital and PR Manager at Kinfundi. She had some very poignant things to say about privilege, before it became such a hot-button word. Nosiphiwo is a shareholder in the company bringing Kinfundi to market. Her perspectives as someone who lived in exile and whose family came back to South Africa to build it up again, were vital experiences to hear about. Samantha heads up operations at Kinfundi's head office. As a mom herself, education is a primary concern....